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How to Build Your Brand with a Book

By Scott Turman,Zoe Rose
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : BrightRay Publishing
  • Isbn : 1956464034
  • Pages : 211
  • Category : Language Arts & Disciplines
  • Reads : 494
  • File Pdf: how-to-build-your-brand-with-a-book.pdf

Book Summary:

Lots of people want to write a book, but few people actually ever do it. Why? Because like any other major accomplishment, writing a book takes time and effort that most just can't commit to. That's also exactly why a book can distinguish you from your colleagues and open the door to otherwise impossible opportunities. This is not only a step-by-step guide to write your book, but what to do with it afterwards. This book, written by two industry experts, will tell you how to publish your book and maximize all of the benefits of being an author.

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Brand Against the Machine

By John Michael Morgan
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Isbn : 1118160339
  • Pages : 224
  • Category : Business & Economics
  • Reads : 178
  • File Pdf: brand-against-the-machine.pdf

Book Summary:

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

You Are The Brand

By Mike Kim
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Morgan James Publishing
  • Isbn : 1631953486
  • Pages :
  • Category : Business & Economics
  • Reads : 395
  • File Pdf: you-are-the-brand.pdf

Book Summary:

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you how to price your products and services How to cultivate “rocket ship relationships” that skyrocket your revenue, and influence

How to Create a Brand Name

By ARX Reads
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : ARX Brand International LLC
  • Isbn : N.a
  • Pages :
  • Category : Design
  • Reads : 102
  • File Pdf: how-to-create-a-brand-name.pdf

Book Summary:

Are you stuck on naming something? Whether it’s for your business, a product, a service, your method - or anything else in your business - naming is incredibly important. It creates your first impression and tells your audience who you are. In this book, I’m sharing my best tips, tricks, and techniques for naming anything in - or related to - your brand. I give you a quick review of traditional advice. Then I go a little deeper to help you connect names to the deeper messages and values of your brand. So grab a pen and paper, and watch this one. It’s packed with practical ideas you need to name that thing you need to name!

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  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Trafford Publishing
  • Isbn : 1490761500
  • Pages : 144
  • Category : Self-Help
  • Reads : 765
  • File Pdf: building-brand-you.pdf

Book Summary:

The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Building a StoryBrand

By Donald Miller
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : HarperCollins Leadership
  • Isbn : 0718033337
  • Pages : 240
  • Category : Business & Economics
  • Reads : 731
  • File Pdf: building-a-storybrand.pdf

Book Summary:

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Audio Branding

By Laurence Minsky,Colleen Fahey
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Kogan Page Publishers
  • Isbn : 0749478586
  • Pages : 232
  • Category : Business & Economics
  • Reads : 109
  • File Pdf: audio-branding.pdf

Book Summary:

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

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By Steven J Wilson
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Steven J Wilson
  • Isbn : N.a
  • Pages : 54
  • Category : Business & Economics
  • Reads : 969
  • File Pdf: personal-branding.pdf

Book Summary:

This personal branding book was developed around my decade-worth of digital marketing experience. I have seen strategies abruptly fail businesses and dry up their resources overnight. But there are also some whose company brands may be unheard of, but their personal name remains discussed today. Their secret sauce was being able to brand themselves effectively. Personal branding is key to longevity, and I want to share this realization with you. Along with a few free workbooks, I compiled my knowledge on personal branding and structured it in a simplified manner you can easily understand. As you read the chapters, you will discover how to begin branding yourself, leading you to the correct path to building a reliable personal brand.

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  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Entrepreneur Press
  • Isbn : 1613083394
  • Pages : 224
  • Category : Business & Economics
  • Reads : 396
  • File Pdf: the-brand-mapping-strategy.pdf

Book Summary:

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Category Creation

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  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Isbn : 111961158X
  • Pages : 240
  • Category : Business & Economics
  • Reads : 383
  • File Pdf: category-creation.pdf

Book Summary:

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Brand Tuned

By Shireen Smith
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Practical Inspiration Publishing
  • Isbn : 1788602684
  • Pages : 252
  • Category : Business & Economics
  • Reads : 400
  • File Pdf: brand-tuned.pdf

Book Summary:

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.

Watches: How to Design, Manufacture and Build a Brand

By Jahn Karsybaev
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Lulu Press, Inc
  • Isbn : 1365035182
  • Pages :
  • Category : Business & Economics
  • Reads : 599
  • File Pdf: watches.pdf

Book Summary:

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this book is a good start. By no means this book guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.